Are things not going as planned in
your life lately? Learn how to improve your karma on www.ImproveYourKarma.com
This is an interesting advertising microsite for the Motorola Razr phone, in which a wacky Swedish spiritual guide - Sven Goodsson - shows you how to boost your karma. The character is funny and the site is feature-rich. You can monitor your karma by typing in a Myspace profile URL (this didn’t work for me, however) and analyze your karma by uploading a picture and seeing your “aura” overlaid on top.
The concept is funny and the site doesn’t try too hard to sell. But there is almost too much functionality and content. For all the wacky written content, little of it has a punch line or payoff, so you quickly get bored reading it.
Ultimately, what makes the site stand out is the funny character and the video of Sven embedded in Flash. This features is what catches eyeballs - everything else is window dressing.
Jake Bennett
Strategists & Planners
Comments (1)
On the home page click on the dancing guy and then hit some different keys on the keyboard, it seems to load "cheats" that make Sven do different hilarious moves.
Posted by Anderson Jones | December 13, 2006 6:34 AM
Posted on December 13, 2006 06:34