Are things not going as planned in
your life lately? Learn how to improve your karma on www.ImproveYourKarma.com

This is an interesting advertising
microsite for the Motorola Razr phone,  in which a wacky Swedish spiritual guide – Sven
Goodsson – shows you how to boost your karma. The character is funny and the site
is feature-rich. You can monitor your karma by typing in a Myspace profile URL
(this didn’t work for me, however) and analyze your karma by uploading a picture
and seeing your “aura” overlaid on
top.

The concept is funny and the site
doesn’t try too hard to sell.  But there is almost too much functionality and
content.  For all the wacky written content,  little of it has a punch line or payoff, so
you quickly get bored reading it.

Ultimately, what makes the site stand out is the funny character and the video of Sven embedded in Flash.  This features is what
catches eyeballs – everything else is window
dressing.

Jake Bennett