Three Minds On Digital Marketing @ Organic

I'll be reading a book to my three year old and he'll ask me what a word means.  So far (and hopefully for a few years to come), I've been able to define everything he's asked about.  Later, I'm sure I'll do what my mother used to do when I asked what words I was reading meant, which is to say, "Go look it up in the dictionary."  Which he, like I, will probably not do. 

I read the New York Times online every morning and occasionally I'll run across a word I don't know.  Do I go to dictionary.com or wiktionary.org to look it up?  No.  I want to keep reading.  I'll try to figure it out from context.

The Times has a feature that I discovered today that makes it easy to get definitions and encyclopedia info on any word in any article they publish without distracting yourself too much.    It's the coolest feature you didn't know exists.  Just [ALT]-click on any word and a daughter window opens with definitions and links.  From five dollar words like "inexorably" to five-cent words like "have." 

The obvious room for improvement is to float the definition in Ajax right over the word rather than opening another window.  But their ability to isolate the word of your choice wherever it sits and smarten you up about it an awesome (in its simplicity) experience enhancer.

Matt Rosenberg