Three Minds On Digital Marketing @ Organic

We seem to be working on a theme of  "simpler can be better" this week.  For those of us living in earthquake country, AlertSF.org provides emergency text-based alerts for the Bay Area. 

The site won't win any design awards, but its value proposition jumps off the page - free texts to your phone or email in the event of a major disaster.

The site is underwritten by the City and County of San Francisco, and powered by Roam Secure, a national provider of secure communications at the Federal, State, and Local level.  Since 9/11,  the emergency preparedness community has rediscovered the Internet's original role  - as a multi-node communications system designed to survive a nuclear attack.   (Sorry to be such a downer.)

But while you're at it, why not take a look at 72hours.org to make sure your earthquake/emergency kit is up to date.

Misha Cornes