Uniqlo is a Japanese clothing
retailer that just opened a flagship store in Soho.
[Click on Experience
Uniqlo Explorer]
Its site is a fantastic experience. I’ve never seen
anything quite like it. It seamlessly turns their marketing campaign into an
artistic statement wrapped in a navigation pathway and then turns the whole
thing inside out. Very cool.
While there’s no ecommerce component, it
almost doesn’t matter. It makes me really want to go into the store and
buy.
And while the clothes themselves are fairly simple and inexpensive,
the rich brand experience the site provides makes me place higher value on the
products they sell. How many other sites can claim this? Not many I suppose.
whitney browne
Comments
Connections
That is a very cool site.
It’s also, I think, a lot like a visit to a Uniqlo store.
They have masses of stock. Hundreds of cuts and styles.
The store overwhelms you then reveals its treasures as you explore.
Similarly the site collages overwhelms then reveals individual pieces.
Do you deal with mail order trade?