Lycos Cinema is an ad-supported service that allows multiple viewers in remote locations to watch a online video at the same time.  You can host your own "screening room", or join a movie-in-progress in the same way you would enter a chat room.  Organic explored a similar concept  earlier this year, triggering a little bit of  "if only we had done this
a
little sooner…"

Now that I’m over that, I’m really excited that a growing number of companies are realizing and
exploiting the potential to connect users with one another around web-based
content.  I think tagging as a navigational structure was an early form of
this, but the ability to communicate directly with other users in real time
takes the concept and potential user involvement to another level.

So,
I haven’t really decided if the Lycos implementation is any good, or even
makes sense; but I’m really excited by the potential of similar technologies
to richen user’s experience with our content, and deepen their involvement in
our brands.

Christian Dodd