http://threeminds.organic.com/2006/11/goodbye_vanity_plates_hello_ca.html Covering Digital Marketing Since 2005 Wed, 08 Feb 2012 14:52:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://threeminds.organic.com/2006/11/goodbye_vanity_plates_hello_ca.html/comment-page-1#comment-1229 andrea Wed, 15 Nov 2006 01:08:27 +0000 http://threeminds.organic.com/?p=840#comment-1229 Very intersting post. IMHO it underlines two distinct and very strong trends in what I call "bottom up brand management": "de-branding" (where the consumer ostensibly delete the original brand) and "me-branding" (where the consumer overimpose "his" brand to the original one). of course the first trend brings a negative bias towards the original brand whil the second has an extremely positive one. Very intersting post.
IMHO it underlines two distinct and very strong trends in what I call “bottom up brand management”: “de-branding” (where the consumer ostensibly delete the original brand) and “me-branding” (where the consumer overimpose “his” brand to the original one).
of course the first trend brings a negative bias towards the original brand whil the second has an extremely positive one.

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