MSN is gathering some insights about its customer base using technology from Imagini, a "web-based tool that captures the visual preferences of consumers".
Discover Your Visual DNA is a personality test
with a twist…it shows how your choices compares with thousands of other people.
There are some hidden gems of consumer insight in all of the sections (ex: my
travel, my style, my lifestyle).
Chris Portella
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that’s a good tool,
a bit wester-centered style but still ok,
useful for clustering profiles…
but they skip the most important in research…. uncover the “WHY”!!!!!
im interested to know my visual dna….