http://threeminds.organic.com/2006/11/apple_delivers_an_exceptional.html Covering Digital Marketing Since 2005 Wed, 08 Feb 2012 14:52:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://threeminds.organic.com/2006/11/apple_delivers_an_exceptional.html/comment-page-1#comment-1216 M Mon, 06 Nov 2006 11:36:04 +0000 http://threeminds.organic.com/?p=830#comment-1216 The technology is there to support an effective and painless experience, but it must be supported by the staff to create the successful brand moment. In Dallas, my experience has been quite the opposite, with good technology, but with Apple drones who seem very unhappy that you're buying one of 'their' products (Knox-Henderson store). Although I continue to love Apple, I'm reminded that the Apple experience is made more meaningful when a smiling face accompanies it. The technology is there to support an effective and painless experience, but it must be supported by the staff to create the successful brand moment. In Dallas, my experience has been quite the opposite, with good technology, but with Apple drones who seem very unhappy that you’re buying one of ‘their’ products (Knox-Henderson store). Although I continue to love Apple, I’m reminded that the Apple experience is made more meaningful when a smiling face accompanies it.

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