Another Marketing Mind of Costanza moment from Wal-Mart. Take one Washington Post staff photog. Add a freelance writer. Give ‘em an RV and have them daisy chain their way across the US from one Wal-Mart parking lot to another collecting stories about real Americans. Give ‘em a blog. Forget all about transparency. Forget to tell people that they are sponsored by a PAC called “Working Families for Wal-Mart” that is paying their expenses as long as they keep coming up with more pro-Wal-Mart spin.

D’oh!

Daniel Turman

http://walmartingacrossamerica.com/

…another take from Online Media Daily