Three Minds On Digital Marketing @ Organic

We're big fans of HP's new campaign, "The Computer is Personal Again", particularly the spots that feature celebrities speaking about their computers using only hand gestures.  Each of them slowly reveals their identity through the items on their computer.  In a sense, their PC defines who they are as people.   And at least in my department, we all want to be Shaun White.

In the spirit of opening the kimono, visual effects experts Motion Theory offers this great making-of video for the latest ad in the series, featuring hip hop artist Pharrell.  Thanks to Natasha Robinson of That Girl from Marketing for the tip. 

http://www.motiontheory.com/work/hp_pharrell

Misha Cornes