As technology evolves, we're seeing new ways of interfacing and engaging with digital marketing beyond the "traditional" web browser, keyboard and mouse.
Organic recently partnered with Reactrix Media to deliver an exceptional experience for our Sprint client that allows customers and prospects to engage in a fun way with the Sprint brand in malls, movie theatre lobbies and other public spaces across the land.
The latest installation is a NFL Kicking Game, featured by Adrants, where anyone passing by can kick a field goal in a virtual football stadium. The experience is branded in a low-key manner to encourage interaction and play. And anyone who’s seen a Reactrix installation in a mall can attest to the crowds that they draw.
We've been forced to install one of them in our Toronto office - its tough being at the forefront of digital media trends! :)
Michael Convery
Strategists & Planners
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