Three Minds On Digital Marketing @ Organic

I upgraded to the new Internet Explorer and made Yahoo my homepage (have to support the under-dog).  When I opened my browser, I noticed a car driving across my Yahoo homepage and followed it to an ad showing a car being parked.

Since it was the new Lexus I decided to see what the site looked like.  I'm glad I did!  The site is very, very well done.  Click here to see it. The seamless integration of music, voice and video really worked.  The automaker is touting its new high-tech LS and thoughtfully used the power of video on the web to do it.  Each of the demo modules works well and is, visually, very appealing.  I especially like the way the designers used CGI to gray-down the environment into a gorgeous, abstract landscape that allowed the vehicle to be the focus.

Take it for a spin.

PS speaking of taking new technology for a spin, I had to exit the all new Internet Explorer and go back to Firefox in order to finish this post.  I wasn't able to get IE to accept pop-ups from Typepad so I couldn't upload the image above.  Walter Mossberg was right in his critique of the all new IE  (Microsoft Upgrades Internet Explorer -- But Not Much Is New).

PPS I neglected to put a link into the post to the LS site when I wrote the post and when I went to add one, I couldn't find the microsite again.  Its not highlighted on Lexus' homepage.  Its a big mistake experience architects make on the web -- they bury the good things.

Mark Kingdon