I have watched with fascination how brands travel and get re-invented. In
London’s Covent garden Carhart has a high-end concept store, carrying products
unavailable in the US. The next to get the same treatment is Timberland.

Now
this is definitely not the Timberland I see regularly on the streets of
Brooklyn. With a very bespoke feel, Timberland has introduced itself into old
London at Fournier street, the stomping ground of Gilbert and George, as the Timberland Boot Company, and put
together a beautiful site to promote it.  Look for the nice use of hand held video on the streets around the store.

(Unfortunately there is no retail on the site, I am taking orders for my next
trip back).

Conor Brady