One thing you know about Nike- they have their hands in everything sports-related.  How to organize an online store offering thousands of products, including everything from World Cup Football scarves to leather jump ropes?  Oh, and they sell shoes too.  The answer is NikeStore.com, the first major refresh of Nike’s online retail presence since 1999.

The site is built entirely in Flash and builds on intuitive selection tools developed for the acclaimed NikeID site.  The filtering system is a particularly nice solution to the variety of products- search by color (above is search for "orange"), sport category, collection, etc.  Exceptional work from our friends at R/GA.

Misha Cornes