Nice TV-to-Web campaign from Captain Morgan Spiced Rum, whose quirky brand lends itself to
interesting executions, particularly online. 

Here, the Diageo spirit starts with the gag of the laughably bad Halloween costume, then offers the online solution- order your costume direct from the Captain.  Like many ads for alcohol, it’s aimed squarely at the lad set.  Sample costume: a gondolier with dark glasses="Venetian blind".  Groan.

Misha Cornes