A new use for a old business model: custom domain name registration. Dotster, one of the largest domain registration and hosting services companies, is repackaging its services as "Pimped Emails".
For $7.95, you can buy the email forwarding portion of a custom domain name like 50centarmy.com. The marketing pitch is aimed squarely at the MySpace crowd - for just $2 more, they will redirect you domain to your MySpace profile.
It's an interesting take on the evolution of custom culture - newer technologies like downloadable ringtones/ringbacks and personalized homepages have set the expectation that technology can be a reflection of your personal style. Why shouldn't plain old email be backwards compatible as well?
Misha Cornes
in
weekly digest
|
Permalink
| Comments (0)
| TrackBacks (0)
|
Strategists & Planners
Comments (3)
I agree. And we do see the need for personalizing our statement (i.e. self expression) practically everywhere:
on the mobile arena (handset manufacturer, ringtones, ringbacks, wallpapers, avatars), on the web (avatars, email signatures), fashion, brands...
Posted by Xen | September 21, 2006 1:28 AM
Posted on September 21, 2006 01:28
hey i will love if u pimed my e-mail out please and think you.
Jayme
Posted by Jayme | December 21, 2007 2:53 AM
Posted on December 21, 2007 02:53
tinkerbell
Posted by clarissa | June 13, 2008 10:19 AM
Posted on June 13, 2008 10:19