A new use for a old business model: custom domain name registration. Dotster, one of the largest domain registration and hosting services companies, is repackaging its services as "Pimped Emails".
For $7.95, you can buy the email forwarding portion of a custom domain name like 50centarmy.com. The marketing pitch is aimed squarely at the MySpace crowd – for just $2 more, they will redirect you domain to your MySpace profile.
It’s an interesting take on the evolution of custom culture – newer technologies like downloadable ringtones/ringbacks and personalized homepages have set the expectation that technology can be a reflection of your personal style. Why shouldn’t plain old email be backwards compatible as well?
Misha Cornes
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I agree. And we do see the need for personalizing our statement (i.e. self expression) practically everywhere:
on the mobile arena (handset manufacturer, ringtones, ringbacks, wallpapers, avatars), on the web (avatars, email signatures), fashion, brands…
hey i will love if u pimed my e-mail out please and think you.
Jayme
tinkerbell