Some interesting
stuff from Ad Tech Chicago (July 24, 25). Here are a few snippets, in no particular
order:
Video rich sites were of course big:
The Bar (He
can't make a sidecar, however.)
Experience WonderYou (Interesting
perspective on how to sell women's undergarments)
Landrover USA (Beautifully
done vehicle 360)
Almost every presentation started with knowing your user and the discussions of personas and persona development was everywhere. We didn't see a whole lot of evidence of it being done well, but it is sure on everyone's mind.
An interesting definition of a marketing application, in the broadest sense:
- They get to know people that use them (they change)
- They can remember
- They can lead directly to a purchase or other activity
- Design is the conscious planning of meaningful acts that influence our relationship to others, the unborn and the web of life. So with this we are all designers and creators.
- 50% of people in Japan access the internet on cell phone vs. PC, so get ready!
Lots of web 2.0 hype and discussion of the movement from the old world, based on the concept of always having to reorient yourself or the user as the pages keep refreshing. The new more flash-based world is based on having just the things you touch change, so we won't have to concentrate as much effort on constantly keeping the user informed on where they are (remember bread crumbs?). Instead we can focus more effort and real-estate on the experience, yeah!
in
weekly digest
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Strategists & Planners