Some interesting
stuff from Ad Tech Chicago (July 24, 25). Here are a few snippets, in no particular
order:
Video rich sites
were of course big:
The Bar (He
can’t make a sidecar, however.)
Experience WonderYou (Interesting
perspective on how to sell women’s undergarments)
Landrover USA (Beautifully
done vehicle 360)
Almost every
presentation started with knowing your user and the discussions of personas and
persona development was everywhere. We didn’t see a whole lot of evidence of it
being done well, but it is sure on everyone’s mind.
An interesting
definition of a marketing application, in the broadest
sense:
- They get to know
people that use them (they change) - They can
remember - They can lead
directly to a purchase or other activity
of design:
- Design is the
conscious planning of meaningful acts that influence our relationship to others,
the unborn and the web of life. So with this we are all designers and
creators.
world, its coming fast:
- 50% of people in
Japan access the internet on cell phone vs. PC, so get ready!
Bill Camp
Lots of web 2.0 hype and discussion of the movement
from the old world, based on the concept of always having to reorient yourself or
the user as the pages keep refreshing. The new more flash-based world is based
on having just the things you touch change, so we won’t have to concentrate as much
effort on constantly keeping the user informed on where they are (remember bread
crumbs?). Instead we can focus more effort and real-estate on the experience,
yeah!
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