I think this is an amazingly courageous initiative for ANY company, least of all a beleaguered automotive giant.
Let’s see how authentic they’ll keep it, but they sure are starting out right. The scale and depth is very impressive.
It feels real. It feels meaningful and I bet you it’s going to engage their customers in a real dialogue, something that is SO lacking in most traditional automotive marketing.
Quentin George
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Ford’s new-fangled marketing campaign
Three Minds @ Organic posted a positive review of the Ford Bold Moves site, which, after browsing through for a bit, I tend to agree with. It’s a fascinating ad campaign that incorporates a blog and online documentary videos (currently at episode 9)….
Scaffolding Bold Moves
So a few more pundits are starting to weigh in on the Ford Bold Moves campaign that I’m collaborating on, and those opinions have a lot of different view points of what it could or should be. While I don’t speak for the campaign or for Ford, I’ve got m…
Ford Bold Moves
How hard is it to turn a company around? How difficult is it to re-set your strategy, make the hard decisions and then rally your team? How difficult is it to take advice from your customers about your products, services