We’ve posted about "guerilla marketing" and CGM on billboards before.  Here is another wonderful example. I was driving home from the Toronto office when I noticed this billboard. It looked like a recent campaign promoting literacy except the content was way too, um, "edgy".

It was one year ago this week (Labor Day weekend, 2005) that Kanye West famously uttered "George Bush doesn’t care about black people" on a Katrina Benefit Concert on NBC. This billboard of course refers to that moment. And the supposed perception that George Bush doesn’t care what Kanye West thinks. As well as his lack of appreciation of the world that extends beyond U.S. borders. Again, supposedly.

It got me wondering – was this bit of culture jamming done by experienced billboard workers – people with the tools and technical knowledge to do something like this fast? And who printed it? Certainly not Kinko’s. It’s an impressive undertaking.

Luckily, this billboard was captured on film (Thanks to Finn O’ Hara)  – He sensed, correctly, that it’s media half-life was going to be measured in hours or minutes, not days or months.

The next day it was gone,replaced by a big "I’m Lovin’ It" billboard.

Dave Sylvestre