In September, CBS will be placing laser-etched ads on your eggs.
From the New York
Times:
Times:
- "Newspapers,
magazines and Web sites are so crowded with ads for entertainment programming
that CBS was ready to try something different, Mr. Schweitzer [George
Schweitzer, president of the CBS marketing group] said. The
best thing about the egg concept was its intrusiveness."
When will advertisers learn that you can’t annoy
someone into liking you?
Misha
Cornes
Comments
Connections
I will only like that if my eggs are cheaper. Broadcast TV provides me with content because it’s ad supported. Magazine subscriptions are inexpensive (especially if you buy on eBay) because advertisers want my eye balls. If ads on an egg make my 1 egg + 1 egg white breakfast cheaper, I’m ok with it.
This is your brain on CBS. Sorry, couldn’t help myself.
I agree with the first post, but only to some extent. What about the cost of invasiveness? Even if I get cheaper eggs, I will still have to spend that extra amount of energy to tune out more shitty opportunistic ads in unexpected places like my produce. Plus, what if the ink is toxic? What then, huh? HUH?!
kinda ruins easter, doesn’t it?
Remember people!!!, if you don´t like the content on the TV, you have the power to TURN IT OFF, so, do the same with the eggs, DON’T BUY THEM.
Remember people!!!, if you don´t like the content on the TV, you have the power to TURN IT OFF, so, do the same with the eggs, DON’T BUY THEM.
Ads on Eggs – boring and annoying
So according to the New York Times, CBS have started to put ads on eggs (via ad-rag, three minds). Why eggs? Why not bananas? This is dull. How much does this build CBSs relationship with the viewers? Not at all.