Wal-Mart is dipping its toe into the social networking phenomenon with "The Hub", which sits somewhere between a video contest, product placement, and a place for teens to generate back-to-school wishlists for their parents.
It's a very controlled take on the social network, and Wal-Mart, Sony, and GSD&M have taken a lashing for their conservative approach. Specifically, The Hub:
- Screens all the site's content
- Emails registered users' parents and give them authority to pull content
- Forbids users to email one another
- Bans comments or voting
- Reserves the right to edit the winning video
It's the George Costanza approach to MySpace- think of everything great about teen social networks, then do the opposite. (thanks Sam and Random Culture).
Misha Cornes
in
reviews, the social net
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