Nike is trying really hard to surpass Adidas in the soccer (football) market.
Nike is trying to create what they claim to be the longest soccer video ever. The basic gist of the video is soccer fans tape themselves receiving the ball from the left of the screen, dribble the ball in the middle and then pass it out the screen on the right. Then Nike stitches all the videos together.
It makes for a crazy nice video!
After you get to the Nike Football website, click on "The Chain" on the bottom of the video. (Arghh… Flash and making it very difficult for you to send URLs…That makes for a very bad user experience… But I digress.)
John Kopanas
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Try this direct link:
http://nikefootball.nike.com/nikefootball/siteshell/index.jsp#,fr,0;longestclip
Yes Flash is limited and links should be more obvious. Heavy.com’s exemple should be followed to help sharing.
La comparaison est diffile parfois à éviter.
Deux projets forts solides sont présentement en ligne.
Celui-ci pour Nike Football [world wide] et celui pour le lait au chocolat [Québec].
Les similarités sont nombreuse : (1) vidéos fournies par les usagers, (2) mis bout à bout (3) forment la
It’s tough not to make comparisons
There are two solid projects online at the moment.
This one for Nike Football [world wide] and this one for Lait au chocolat (Chocolate Milk) [Québec].
There are several similarities: [1] the videos were created by users, [2] one video leads into t
The Chain leads to powerful UGC
Nikes The Chain, part of their efforts to loosen the stranglehold Adidas has on the soccer market, is an example of how UGC can work in an integrated and meaningful way with branding, engagement, and product placement.
The premise…
Lol!
Ops, i guess flash it’s not so dificult to share like you are thinking. You just have to know how! Lol.