Technology makers may have finally stumbled onto the killer app to make
adopters out of Middle American moms- digital scrapbooking.

Traditional
scrapbooking – patterned paper, stickers, fabric and ribbons  combined with
family photographs to create personal albums – is a $3 billion dollar industry.  But now red-state women are falling in love with its online equivalent, and
sites like Shabby Princess and Two Peas in a Bucket are rushing in cash in on
the trend.

It could also be good news for hardware manufacturers.  From yesterday’s
NYT:

"This is one of the few times that women, who traditionally have not been
big buyers of electronics, are very interested in the latest and the best," said
April Anderton, founding editor of Digital Scrapbooking magazine. A result is
that big companies, ranging from Adobe,
the software maker, to the computer giant
Hewlett-Packard, have begun marketing products specifically to these
hobbyists."

Read the
full article here.

Misha
Cornes