06/ 6/2006

"It's not happening here but it's happening now."

Amnesty That's the tagline for a stunning new outdoor campaign Amnesty International launched last week. I’m struggling to come up with some smart-sounding point of view on it, but words are failing. Suffice it to say, I can’t remember ever seeing anything so immediate and compelling. I could imagine something like this living longer than a campaign would – becoming a kind of monument.

Examples here...

http://commercial-archive.com/129885.php

Shawn Smith

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» Amnestys exceptional and innovative creative from (3i)
Check out this extraordinary new outdoor campaign developed by Walker Werbeagentur Zuerich for Amnesty International, Switzerland. Its provocative, stunning visually and brings their cause directly into your environment. I dont know if I... [Read More]

Tracked on June 7, 2006 12:35 PM

Comments (1)

Hashem Bajwa:

This is such a smart use of the surrounding context of the media to make a message stand out. Its startling, personal and creative media.

user-pic Hashem Bajwa | June 7, 2006 9:35 PM | Reply

Posted on June 7, 2006 21:35

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