This is a great example of consumer-generated marketing on a billboard near the Toronto office.
"Before" is the official Stella Artois billboard created by their brand agency. "After" is CGM telling the truth about Shell – the truth pervailed for 43 hours at King and Spadina before the "Brand Police" replaced it.
Thanks to Spacing Wire and FauxReel.ca
David Feldt
Comments
Connections
you must know about the billboard liberation front? http://www.billboardliberation.com/clients.html
I’m guessing Organic doesn’t do billboards, and/or all your clients are “PC”?
The equivalent would be someone hacking/defacing one of your clients websites. Then the ‘brand police’ (you) would have to scramble to take it down. Not cool.
I liked the Stella ad and that was worth discussion, but you guys had to bring out the politics. Here’s to polarizing your prospects.