Orbit Gum is back at it with the Good Clean Feeling minisite, featuring the one and only D-O-Double-Jizzle.
There’s a nice linearity to the whole experience: watch the TV spot, enter your phone number to get a celebrity call from Snoop Dogg, use the password from that call to access "secret footage", sneak down to Hell and see what’s crackin’. (thanks, Sam)
Mr. Doggy Dogg on Line 1!
Misha Cornes
Comments
Connections
Not nearly as cool as Snoop, or the careerbuilder.com monk-email for that matter – but yet another web-to-phone (or web-to-phone-to-web interaction in the case of monk-email).
http://www.g4tv.com/midnightspankcall/
If I’m not mistaken, Target sort of pioneered this interaction with the celeb morning wake-up call to shop the day after Thanksgiving. Interesting to see more executions.