06/23/2006

Brands on MySpace

I wrote an article this week on ClickZ about brands on MySpace.  The best part of it died on the cutting room floor and that's the long list of links to entertainment, sports, automotive, electronics, and food and beverage brands that are using MySpace to tell their story.  Check it out.

Entertainment

  • X Men 3: The Last Stand: This profile has more than 3,000,000 friends. This launch was supported by significant advertising on the site, including the first MySpace homepage takeover on the release date. In the spirit of full disclosure, Organic did the media work on this campaign and some creative      elements.
  • Family Guy: This profile has more than 800,000 friends.
  • Wedding Crashers: This popular profile has 72,000 friends and the viral mash-up for the film was a huge hit.
  • The Ringer: This profile movie has 255,000 friends
  • American Idol: Can you believe that this show has only 19,000 friends listed on the profile ?
  • Always Sunny in Philadelphia: () This show is having a comedy competition on their page that ties into the show.  The profile has 16,000 friends.
  • The Learning Channel: This profile has 34,000 friends who are invited to vote on quirky life lessons and videos.
  • MTV Movie Awards: This awards site, celebrating the 2006 Movie Awards that aired June 8th, has 8,700 friends on the profile.
  • When a Stranger Calls: This page profiles a character in the movie and is a very popular profile with 146,000 friends .

Sports

  • Adidas Soccer:  In roughly one day, the profile signed up 25,000 friends.
  • Nike Soccer:   This profile, older and more popular than the Adidas site, has 39,000 friends.
  • Nike Women: This profile highlights some interesting Nike ads targeted at women and has only 4,400 friends.

 Automotive

  • Dodge Caliber -- Pig & Bear: This profile has roughly 10,000 friends for a brand new nameplate. Organic, BBDO, and PHD worked on this campaign on behalf of DaimlerChrysler.
  • VW Fast: Another automobile profile has 1,600 friends.
  • Honda Element:  This popular profile -- with 45,000 friends -- asks users to create wallpapers for MySpace profiles
  • Yaris: This profile has 51,000 friends.
  • Scion:  Scion has 14,000 friends listed on the profile .

Electronics

  • Motorola: Motorola’s MotoQ profile profile has almost 4,000 friends.
  • Dell DJ Ditty: This profile has 9,000 friends.
  • Cingular: You can buy cool ringtones on the Cingular profile with 32,000  friends.

Food & Beverage

  • Burger King: Burger King only has 46,000 friends on this profile .
  • Wendy’s: This “Smart” profile has 87,700 friends.
  • Jack in the Box: But, Jack in the Box takes the prize at 96,000 friends listed on the profile .
  • Gatorade: This highlights the new Gatorade Fierce product and, after a big promotion,  gathered 18,000 friends on the profile
  • Aquafina: This profile has regular films and podcasts and over 16,000 friends.
  • Starbucks: The Starbucks MySpace profile offers friends the opportunity to win tickets to a concert, but only has 2,000 friends.

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Listed below are links to weblogs that reference Brands on MySpace:

» MyBrand on MySpace from Provokat
Plusieurs marques ont pris une place sur le site Myspace qui n'arrête pas de progresser. Liste de ces marques et le nombre d'amis qu'elles affichent dans leur profile. Rappelons que les « amis » se sont tous associés d'une façon individuelle et vo [Read More]

Tracked on June 28, 2006 2:15 AM

» YouTube from Splintered Channels
It's no secret that major media networks and brand marketers are rushing to figure out how to take advantage of consumer generated media to promote television programming, movies, other products and services. Mike Kingdon has compiled a hefty list of [Read More]

Tracked on June 28, 2006 7:50 PM

Comments (13)

Luke:

Check out the NEW Jones Soda Carbonated Candy/ Big Sky Brands Myspace page.

www.myspace.com/bigskybrands

Let me know what you think....

luke@bigskybrands.com
www.bigskybrands.com

Posted by Luke | June 26, 2006 7:29 AM

Posted on June 26, 2006 07:29

Rob:

Also, see the T-Mobile Sidekick III profile.

Posted by Rob | June 26, 2006 4:16 PM

Posted on June 26, 2006 16:16

Swifty:

Man, Starbucks gets no love. Funny that some generic high school gal would have much more friends than some of these companies.

Posted by Swifty | June 27, 2006 7:30 AM

Posted on June 27, 2006 07:30

Ryan:

X-Men is so popular because it would unlock a feature enabling you to have more than a Top 8 friends.

Posted by Ryan | June 27, 2006 9:32 AM

Posted on June 27, 2006 09:32

James:

Check out the Sybarites.org MySpace here
Sybarites.org Myspace

Posted by James | June 27, 2006 10:36 AM

Posted on June 27, 2006 10:36

Andy:

Nice list. If that's not reason enough for other brands to get on MySpace then perhaps the following will be:

“In the world of MySpace, Sony is a single Sagittarian that doesn’t want kids, Nike is 6’2” and doesn’t like sluts and Google is a middle-aged woman who has met Fabio.”

http://nowincolour.blogspot.com/2006/06/space-invaders.html

Posted by Andy | June 30, 2006 1:16 AM

Posted on June 30, 2006 01:16

Dabitch:

Hehe, we made a list too before, and came up with a few others that are also on myspace. see here:

http://commercial-archive.com/130918.php

Posted by Dabitch | July 2, 2006 2:30 AM

Posted on July 2, 2006 02:30

My Hot or Not:

The MySpace could be a very good target market for marketers, as the X Men 3 profile has shown. It will only get better as more people join.

Posted by My Hot or Not | August 21, 2006 9:03 PM

Posted on August 21, 2006 21:03

Mike:

The number of "friends" is irrelevant. Marketers should look deeper than a top level metric. For example, the Nike Women page may "only" have 4,000 "friends" but I would bet that the conversations taking place are more true to the brand or whatever campaign this supports. Jack in the Box has 96K? So what? What does it mean? It's about the conversations and interactions, not the adds.

Posted by Mike | September 1, 2006 8:49 AM

Posted on September 1, 2006 08:49

Matt Martone:

Great post. Corporations are also posting profiles on myspace to assist in their efforts to connect with and attract top performers to their workforce.

The US Marines do it. More + profile here.

Posted by Matt Martone | September 5, 2006 6:39 AM

Posted on September 5, 2006 06:39

barry:

Myspace seems like a great way to promote brands and continue campaign experience. The issue is trying to get a hold of anyone that works at myspace to build one of these branded webpages. We have been trying repeatedly over the past few days to track down anyone. It seems they like money but not that much.

Posted by barry | September 21, 2006 1:40 PM

Posted on September 21, 2006 13:40

ANIMA:

Hey, I've been searching a while for a list like this, and I'm really grateful, thank you so much.

I was wondering if you can email me @ doorsoflight@gmail.com for any other sites you know that have a poplar list of myspace profiles.

Thanks again :~)

Posted by ANIMA | September 3, 2007 5:07 AM

Posted on September 3, 2007 05:07

daniele:

www.myspece.com/valcucine is missing
ciao from Italy
D

Posted by daniele | May 3, 2008 4:07 AM

Posted on May 3, 2008 04:07

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