Old Navy is conducting a national search to find a new doggie mascot for the brand. This weekend I came across some wild postings that pointed me to this site, a combination of brand experience (great video showing a dogs-eye view of the world), doggie social network, and a dog-friendly tourist guide.
Seems like a good strategy for Old Navy- match a loveable, quirky pooch and a quirky, unassuming clothing brand.
Misha Cornes
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the social net
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