Old Navy is conducting a national search to find a new doggie mascot for the brand.  This weekend I came across some wild postings that pointed me to this site, a combination of brand experience (great video showing a dogs-eye view of the world), doggie social network, and a dog-friendly tourist guide. 

Seems like a good strategy for Old Navy- match a loveable, quirky pooch and a quirky, unassuming clothing brand.

Misha Cornes