http://threeminds.organic.com/2006/04/when-viral-attacks.html Covering Digital Marketing Since 2005 Wed, 08 Feb 2012 14:52:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://threeminds.organic.com/2006/04/when-viral-attacks.html/comment-page-1#comment-6195 foodmomiac Mon, 10 Apr 2006 06:57:57 +0000 http://threeminds.organic.com/2006/04/when-viral-attacks.html#comment-6195 Still think Lutz is upset about this campaign?? <a href="http://fastlane.gmblogs.com/archives/2006/04/now_that_weve_g_1.html" rel="nofollow">Fastlane Response</a> Contrary to your commentary that GM is the laughingstock of the blogosphere, they have <a href="http://scobleizer.wordpress.com/2006/04/06/bob-lutz-gm-on-the-chevy-ad-campaign/" rel="nofollow">come out ahead</a> as a result of this campaign. As marketers, I would expect you to understand the importance of transparency in today's environment. Would you have truly advised them to do any different than they did? Would you have suggested they censor the ads? Thank God you weren't in charge. Still think Lutz is upset about this campaign??
Fastlane Response
Contrary to your commentary that GM is the laughingstock of the blogosphere, they have come out ahead as a result of this campaign. As marketers, I would expect you to understand the importance of transparency in today’s environment. Would you have truly advised them to do any different than they did? Would you have suggested they censor the ads?
Thank God you weren’t in charge.

]]> http://threeminds.organic.com/2006/04/when-viral-attacks.html/comment-page-1#comment-6194 Trevor Tue, 04 Apr 2006 15:33:59 +0000 http://threeminds.organic.com/2006/04/when-viral-attacks.html#comment-6194 $1,400 per vehicle?! Wow, good thing those cars are built by machines now. Now if those old farts would just hurry up and die! $1,400 per vehicle?! Wow, good thing those cars are built by machines now. Now if those old farts would just hurry up and die!

]]> http://threeminds.organic.com/2006/04/when-viral-attacks.html/comment-page-1#comment-6193 Greg Tue, 04 Apr 2006 06:59:19 +0000 http://threeminds.organic.com/2006/04/when-viral-attacks.html#comment-6193 This debacle will undoubtedly lead to a backlash against Consumer Generated Content (CGC). That's unfortunate, because it can create incredible buzz. The reality is that this dog should lead to a backlash against whomever it was that provided the abysmal raw footage for these spots. The sunflowers, the craggy outcropping in the middle of nowhere, the bad CG of the pistons pumping. No cliché was spared. This thing was begging to be mocked. This debacle will undoubtedly lead to a backlash against Consumer Generated Content (CGC). That’s unfortunate, because it can create incredible buzz.
The reality is that this dog should lead to a backlash against whomever it was that provided the abysmal raw footage for these spots.
The sunflowers, the craggy outcropping in the middle of nowhere, the bad CG of the pistons pumping. No cliché was spared.
This thing was begging to be mocked.

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