Beck’s Beer has
been collaborating with world-renown visual artists on their labels for quite some time. Damien Hirst, Jeff Koons, Yoko Ono and Gilbert and
George have all used the beer label as a unique platform. Beck’s has
created a site with a Flash gallery dedicated to their art world
endeavors.
> Becks Futures
Of course, this is nothing new – wine makers started giving up their
labels to artists in the 1920’s. Jean Cocteau, Picasso, Andy Warhol and
Robert Motherwell created labels that have long since been considered
highly valued ($$) collector’s items.
> Chateau Mouton Rothschild Wine Labels
And of course Jones Soda gives the label over to the consumer.
Dave Sylvestre
Comments
Connections
Move over Andy Warhol. You can make your own beer label at this site: http://www.bottleyourbrand.com/shop/custombeerlabels.asp. If you want your art to be out there like the rich and famous, this site rocks. You can email a complete beer label design to them and they’ll print it out for very little $$.