Three Minds On Digital Marketing @ Organic

We all know how Google media works -- keyword ads next to search results and contextual ads syndicated to other sites like NYTimes.com.  Sony Pictures has created a really cool immersive marketing campaign going much deeper into Google's world than I've seen in the past.  http://www.google.com/davincicode  Between now and the opening of Da Vinci Code, there will be 24 daily puzzles -- complex enough to be interesting, but just a few minutes of diversion.  Once you sign up, the game appears inside your personal Google page, updating your progress and prompting you to play the day's puzzle.  There have been search-based promotions before, usually requiring that you use the search engine to find answers to relevant trivia.  The spin on this one is that the game takes place on Google but requires some exploration of the official movie site to gather the trivia.  Kudos for meeting the user where they live and for developing a really inventive way to drive people to explore the property.  Oh, and if you solve all 24 puzzles, you can enter a promotion for a monster prize -- travel and electronics valued at $100K (clearly Sony expects to sell some tickets!). 

Now Google not only knows what you're searching for and what's in your email, but they have a pretty good clue how smart you are. 

Full disclosure -- we're working on some online advertising for the movie.  But this effort was news to me.  Good news.