Go do this now…
Step 1. Go to http://www.jetblue.com/travelinfo/routemap.asp
Step 2. Click on any destination.
Step 3. Hold down shift, and type “PBJ”
Hilarious. Sly marketing? Techie inside joke?
Update: If you’re not seeing a video, its was probably an inside joke and has been removed. I was hoping it was an extremely clever viral ploy to draw attention to JetBlue’s expanding list of destinations.
Here’s what it looked like - a clip of the Family Guy dog Brian rapping "its peanut butter jelly time" in a banana suit.