Go do this now…

Step 1.  Go to http://www.jetblue.com/travelinfo/routemap.asp

Step 2. Click on any destination.

Step 3. Hold down shift, and type “PBJ”

Hilarious. Sly marketing? Techie inside joke?

Update: If you’re not seeing a video, its was probably an inside joke and has been removed. I was hoping it was an extremely clever viral ploy to draw attention to JetBlue’s expanding list of destinations. 

Here’s what it looked like -  a clip of the Family Guy dog Brian rapping "its peanut butter jelly time" in a banana suit.

(thanks Daryl)