When it comes to bands, few know how to work the franchise like The Beasties (Greatful Dead come to mind). They engage fans to build the brand and spread the word. Two moves this week are testaments.

First, a cappella ingredients to remix Beasties your own way.

Second, 50 fans are invited to shoot a sold out concert at Madison Square Garden. From it comes a movie truly shot from the fan’s perspective. Commenting on the film’s saucy title, Nathanial Hornblower (aka Adam Yauch):

may i begin by taking this opportunity to apologize for the title of the film. i hate the devil as much as anyone. i am a good god-fearing soul, and have only called the film this way to tempt him to come out, so that i may slay him down right in front of you…

(thanks Greg)

Troy