And the
Branded Entertainment beat goes on. This time from Lincoln – an encore from the
same guy who orchestrated Meet the Lucky Ones, Kurt Gunn.

Other than it
seeming like a total Charlie Kaufman rip off, the story is great, production
value is tighter than a drum and the site is a fantastic thing to explore.
Lincoln vehicles are merely material to the story, with an unabashed nod to the
brand as “sponsor.” The way it should be, in my opinion.

It is quite
apparent that the Lincoln clients gave their agencies carte blanche once again.
It shows.

http://www.lovelybysurprise.com

Adam Wilson