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March 15th, 2006

Blood from a stone

Bic_razor_billboard
As someone with some experience designing "traditional" media, I am
always inspired by those who craft elegant and simple solutions by
looking at a problem sideways. Here are some links to some print, and
outdoor designs that exploit some of the often overlooked advantages of
those media. Some are better than others, but the non-traditional
thinking behind them is what sets them apart. Thinking like this is
necessary to create anything exceptional. Enjoy.

Print:
http://adverlab.blogspot.com/2006/03/rethinking-print-advertising.html
http://adverlab.blogspot.com/2006/01/rethinking-ads-on-plastic-bags.html

Outdoor:
http://billboardom.blogspot.com/

Scott Lange

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