This is a very cool campaign launched by Adidas in Germany blending its Adicolor with street art and graffiti. It mixed in a very nice way grassroots urban expressions with their product and brand. Right on point for their customers.

First, Addidas put up a series of almost completely white billboards with the logo on the top. The billboards quote  Leonardo da Vinci: “For those colors which you wish to be beautiful, always first prepare a pure white ground”.

Then, street artists answered by making all sorts of graffiti interventions on the white “canvas”. After a while, the words Adicolor and overkillshop.com could also be seen blended in the drawings.
Finally, they added a new layer with an Adidas sneaker on the top of the billboards, incorporating the graffiti layer as if it is part of the product design.

See more pics here.

Really nice.

Mauro Cavalletti

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