Three Minds On Digital Marketing @ Organic

This post from Lost Garden nicely summarizes the evolution in approach to software development.  Worth a read...

Software companies that understand product design tend to pour their efforts into the following activities:

• Focus on a unifying team goal built around customer needs. They ensure that the product is always driven by customer needs, not internal whims.
• Work together in cross functional teams. They build an organization that encourages the sharing of skills to promote problem solving. They discourage the formation of silos of individual ‘experts’.
• Communicate clearly with a process that applies to all team members. They build a commonly followed process includes both fuzzy front end activities like design and production activities like coding. This process forms the language that unifies disparate groups.
• Work efficiently with design friendly tools. The team avoids custom coding and ‘tossing it over the fence’ by adopting tools that work on common data format across all skill sets.

Troy Young