In a shocking move, the advertising industry actually asked it’s target (well, at least 10 of them) to rate the effectiveness of some teen-oriented online campaigns. The NYTimes reported on "What’s Cool Online?"
In a shocking move, the advertising industry actually asked it’s target (well, at least 10 of them) to rate the effectiveness of some teen-oriented online campaigns. The NYTimes reported on "What’s Cool Online?"
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Speaking of teens and customization…
There’s an interesting article in AdWeek about research by Yahoo and OMD on the the media habits of teens. Check it out.
http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1001181923
Here are 2 alternatives to what should you include in your resource box to make it more irresistable for your prospects:
- Information about you, the author. The first sentence in your resource box should introduce you to the reader. After all, your readers can’t do business with someone they don’t know. You don’t need to share your whole biography, but sharing a few tidbits about what you do will help your article readers get to know you just a bit better.
- A free resource that the reader can subscribe for or request from you. Your article resource box is a great place to offer your readers a free e-course, newsletter or special report, to get them further exposed to your expertise. You want to be able to keep in touch with your article readers long after they have read your article. Make sure you make them a great offer in order to be able to keep in touch.