I recently ordered a t-shirt from the Church of the Flying Spaghetti Monster as I thought it was clever and worthy of my support. In the process I encountered an excellent custom t-shirt application from the folks at Spreadshirt. The configuration process was a breeze. I had a wide selection of shirts and colours and was able to manipulate the Spaghetti Monster so it was sized and positioned to my liking. The shirt was delivered in 4 days. Sharp.
In the process i got thinking about how far personalized production offerings had come since the bust. There are a number of new services and third party providers emerging. Here is a quick survey. Love to hear of others if you know of them...
NikeID, Converse One: Both excellent examples, both well designed. Customer sneakers in a snap.
Puma Mongolian BBQ: Cool product idea but Puma hasn't quite worked out the online configurator yet. You can design your own but you have to do it instore and wait 4-6 weeks.
Target to a T, JC Penny Custom and Lands' End: All use an engine from Archetype to personalize jeans, khakis, shirts. The process is simple but not as cool as the Nike stuff. Lands End offers more depth and selection.
Lego Factory: Beats me... design a cool thing with the Lego app, press a button and get the pieces by mail, build it again. I thought that the pieces were for designing?
Pixel Tees: A fun, Shockwave app that's simple and intuitive.
Timbuk2: Great bag design app. Freitag used to have one as well.
Posted by Troy Young
in
weekly digest
|
Permalink
| Comments (0)
| TrackBacks (0)
|
Strategists & Planners
Comments (4)
Mass customization is a compelling concept. I googled it to see when the term first appeared and found a useful site dedicated to the topic at http://www.mass-customization.de/. Fifteen or twenty years ago, you could travel around the US or the world and find things that were unique to that region. With satellite TV and the internet, if something is cool, it moves fast. So, to create a personal brand expression, you have to assemble things other people made in an offbeat way (Sarah Jessica Parker did this brilliantly on Sex in the City) or you have to create it yourself. We have only scratched the surface in the world of mass customization.
Posted by Mark | September 19, 2005 8:38 AM
Posted on September 19, 2005 08:38
Mass customization is a compelling concept. I googled it to see when the term first appeared and found a useful site dedicated to the topic at http://www.mass-customization.de/. Fifteen or twenty years ago, you could travel around the US or the world and find things that were unique to that region. With satellite TV and the internet, if something is cool, it moves fast. So, to create a personal brand expression, you have to assemble things other people made in an offbeat way (Sarah Jessica Parker did this brilliantly on Sex in the City) or you have to create it yourself. We have only scratched the surface in the world of mass customization.
Posted by Mark | September 19, 2005 8:47 AM
Posted on September 19, 2005 08:47
hi guys, i've actually started out with personalising clothing myself. We do custom tshirts, hoodies shorts etc. We also run off a webpage... http://www.sydneycustomtshirts.com.au and our ebay store at http://stores.ebay.com.au/Sydney-Custom-T-shirts.
At first we were only selling off the rack stuff... since we started offering personalised gear our sales have doubled.
Posted by Mark | June 30, 2006 12:01 AM
Posted on June 30, 2006 00:01
woops that was Sydney Custom Tshirts
The other adress seems to be down although they are set up as mirrors. Will have to look into it.
If they dont work all im left with is
the trusty ebay shop
Posted by Mark | June 30, 2006 12:07 AM
Posted on June 30, 2006 00:07